Volkswagen
BBC
Zipcar
DHL
9flats.com
Royal Mail
Pampers
 

Volkswagen journeys
The world’s first email test drive. Side-scrolling emails prompting prospects to get behind the wheel of a new Volkswagen. Eighteen in total, tailored to each VW model – using the type of craft and attention to detail usually only reserved for print.

See four full emails here.

 

See some snippets…